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Gucci is known throughout the world and in Japan. The fashion house is marking fifty years in Japan with the Florentine House unveiling a series of commemorative events and initiatives throughout 2014 in the land of the rising sun.
For half a century, Japanese customers have shown loyalty and appreciation for Gucci’s craftsmanship, Made in Italy quality, and fashion authority. Over time Gucci has established a lasting partnership with Japan through designs inspired by its culture as well as through social responsibility initiatives.
Gucci’s first relationship with Japan dates back in the 1940s, when the house first imported Japanese bamboo to Italy during the post-war era as an innovative solution to material shortages. The House’s artisans creatively curved bamboo into a handle and applied it to a saddle-shaped bag that would become known the world over as the Bamboo bag, that is now known as the iconic handbag handles.